01 — the art
Buildings are art.
They're why New York is New York — the brownstones in Brooklyn, the prewar lobbies on Park Avenue, the cast-iron on Greene Street. Somebody designed every one of them.
descend —
From the skyline.
These buildings are art.
Their websites are betraying them.
A Queens studio for the NYC residential teams whose work earns more attention than their websites give it.
apply for a founding spot
02 — the waste
Then it's sold on a site that looks free.
A $4.2M listing. The art in the blueprint — handed to a template.
03 — the light
Light, applied
Light, applied
to real estate. Finally.
The website your work has been waiting for.
— from the studio, in AstoriaDesigned for the kind of team that works at
Compass◦
Corcoran◦
Elliman◦
SERHANT.◦
Brown Harris Stevens◦
Nest Seekers◦
Modlin◦
REBNY independents◦
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05 — the approach
Three things a team site has to do. Most do none of them.
Your brokerage gave you a page. It isn't yours. This is what yours should be.
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01
Make the lead believe you before the first call.
A positioning site that says — in one screen — why this team and not the eight others they're shortlisting.
01 · POSITIONING Morning, Brooklyn -
02
A listing system the team can run without you.
CMS-backed listing pages with the type, photography rules and rhythm of a magazine — not a spreadsheet.
02 · LISTINGS A brownstone, in daylight -
03
A team brand that survives the next hire.
A wordmark, type system and photography direction that work the day a new agent joins and the day someone leaves.
03 · BRAND Window light, at dusk
Five spots. One team at a time. The first is free.
Real scarcity from real capacity — I build one site at a time. The ladder below is the whole pricing conversation. After spot #5, the price settles at $12,500 retail.
- #1 FREE Testimonial on camera · 3 warm intros to NYC team leads within 60 days
- #2 $2,500 · 80% off Testimonial · 2 warm intros
- #3 $5,000 · 60% off Testimonial
- #4 $7,500 · 40% off No trade
- #5 $10,000 · 20% off No trade
Four guarantees, all in writing
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01
Performance. 10 leads in 90 days.
10 form fills or registered IDX users within 90 days of launch. If you don't hit it, I work free for 30 more days optimizing copy, SEO, and conversion. If we still haven't moved the number after that, I refund 50% of the project fee. You keep the site.
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02
Satisfaction. 30-day refund.
Within 30 days of launch, ask for your money back for any reason. Minus the IDX vendor pass-through, you get it. No conditions, no questions.
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03
Delivery. 30 days, or you pay less.
30 days from contract signing to launch. If I'm late, $250 off per day — up to 100% off the project fee. Most projects ship a day or two early.
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04
Rate Lock. Your founding price is forever.
The price you sign at today is your rate for any future redesign, refresh, or expansion — forever. The cohort five lock in their cohort rate for the lifetime of the relationship.
Performance + Satisfaction guarantees require tracking active, listings live within 48h of MLS, and the Care Plan active — all baked in by default.
apply for a founding spot
15-min call · no deck · no pitch
07 — the gap
Your listings are shot by professionals. Your website wasn't.
The buyer feels it before reading a word. The seller feels it before signing. The agent you're recruiting feels it before her first call.
08 — the brief
Get the brief instead.
A short field guide to the nine things wrong with most NYC residential team sites — and what to do about each. Plus quarterly notes from the studio. No pitch, no spam, unsubscribe anytime.
09 — apply
hello@lumennyc.studio
Apply.
take the 15-min call
Five founding spots. Spot #1 is free. Then the price ladder runs and the homepage becomes case studies.